SDEA x Morplan

We are hosting four full day workshops this May, designed to help independent retailers and business owners identify their brand proposition and learn all the tips and tricks about how to execute them in your own store.

With over thirty-five years’ experience in store visual merchandising, Barbara is thrilled to be able to offer these intimate sessions, with a maximum of 15 attendees, in collaboration with Morplan to pass on her skills and knowledge and help you make your retail space shine!

Course Overview

As a highly experienced International Creative & VM consultant and Associate VM Lecturer, with over thirty-five years of experience, Barbara’s aim for these one day workshops is to empower small local businesses with knowledge that through best VM practices we can improve commerciality in their stores, enhance their customers experience whilst they are there (IRL & online), build greater relationships with their target consumer, and ensure returning custom.In order to do this, we will cover exactly what successful visual merchandising looks like, discuss its vitally integral part within a commercially successful  brand strategy, help the attendees to discover and understand exactly what their brand identity is and ensure that in the future every commercial decision they make for their businesses truly reflects that brand identity in a cohesive way across all channels. This is a proven strategy followed by many commercially successful brands and can be utilised across both small and large businesses alike. We will also be covering some basic practical VM skills on mannequin handling, dressing back wall and floor configurations and creating impactful, engaging and commercial window displays.

Workshop Schedule

Each workshop is scheduled for 5 hours, start times vary per store.

Morning Session: 2 hours Defining your brand

Lunch: 30 minutes Lunch provided

Afternoon Session: 2.5 hours Executing your brand through Visual Merchandising

Workshop Dates and Locations

Please contact the relevant store by phone to secure your space. Call today to avoid disappointment, limited spaces available, once they’re gone, they’re gone!
Remember to quote SDEA when booking.

The cost of a place on this exclusive training opportunity is just £100, payable upon signing up your participation. 

The £100 can then be utilised as credit in-store to be redeemed against any purchase over £250 following the training session.

Please contact the stores direct to reserve your places, quoting SDEA:

Morplan Bristol 0117 964 3883 
Morplan Birmingham 0121 333 1390 
Morplan London 020 7636 1887 
Morplan Glasgow 0141 429 0537

Barbara Chapman - Introduction

International Creative VM Consultant & Stylist. Associate VM lecturer.“I have over thirty-five years’ experience in the design, project management, installation, and dressing of window displays, in store visual merchandising, pop up stores, marketing activations, product launches, customer events and photoshoots. I am an Associate Lecturer in Visual Merchandising at BA level for several London Universities and also run VM workshops and online courses.

I have worked for many brands in both the UK and abroad including Selfridges, Liberty, Harvey Nichols, Harrods, Fendi, Burberry, Mulberry, M & S, John Lewis, Nike, Kayanee and Ralph Lauren.I believe that Creative and Visual Merchandising can achieve commercial success by inspiring customers through innovative, creative, and unique 360-degree brand experiences, cohesive across all channels.”